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It was an absolute pleasure to design the new branding for Reuben. One of those jobs where we just clicked and totally got one another.

Reuben is an organic, ethical clothing company born out of a love of Devon and the outdoors. They’ll be taking a different approach than your average outdoor, extreme sports, go big or go home approach. Reuben is a brand for the many, so it’s not about what you have or don’t have in a material sense, it’s not about what you can or can not do, it’s about appreciation of place, where you are right now and how there is always a sense of adventure to be found, in even in the smallest of things.

We’re wishing Reuben the very best on their new adventure!

The simple geometric logo captures a sense of the outdoors with a rising (or setting, you choose) sun behind a hill/mountain. It’s also a sneaky R on its side which is abstract enough to stand alone as a mark.

They wrote to us about their experience:

Thanks Studio in the Sticks, you truly are outstanding. The whole process we went through was incredible and you really helped me draw out what Reuben represents and what we want to achieve.

I really couldn’t have asked for a better designer, process or result. I’m so stoked with the design and I now feel super focused and determined as a result.

I could not recommend Studio in the Sticks highly enough!


If you are looking to build a brand, start a company or perhaps you create a new website, feel free to to discuss your plans.