The Canvas Factory is located in Dartmouth, Devon. It’s run by Joe and Jayne who are not only a lot of fun, but were brilliant clients. They came to us having been running the business for many years and over that time, things had changed here and there, elements got tacked on and over all, brand wise, everything was feeling a bit disconnected.
The Canvas Factory design and manufacture a range of canvas bags and products. They design their products to stand the test of time and know that they will be with their customers for many years to come. The primary objective of this project was to generate a new brand for the Canvas Factory that has a clean, clear, contemporary feel.
Having been in the business for quite some time, Joe and Jayne tons of great stories from their customers about where their bags have been and the adventures they had. Because their bags will be with their customers for many years, their bags will play a supporting role as their customers companion on their travels. We took this as inspiration for the brand and worked in a high-end but human/approachable aesthetic which expresses the sense of new horizons, journeys and companionship.
If you are looking to build a brand, start a company or perhaps you create a new website, feel free to to discuss your plans.