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Moorswood produce wax cotton and tweed Field Rugs which are an environmentally conscious alternative to your standard picnic blanket. We had the absolute pleasure collaborating with wonderful Charlie and Laura when they asked us to work with them on their new brand.

We were trilled with this collaboration because a project like this ticks so many boxes for us. A purpose led vision that has the planet in mind and with the added joy of getting people outside.

While working on the brief together it was decided that we should honour the heritage feel of the materials used in the Field Rugs while also presenting a clean, crisp, considered side. The colour pallet is also inspired by the outdoors.

We love the resulting logo. The MW mark, within the square, reads the same no matter which way up it resides and when on its side, it also reminds us of the signs used here in the Devon countryside to mark footpaths and trails.

They wrote to us about their experience:

It was an absolute pleasure to work with Studio in the Sticks, from the very first chat we had through to the final presentation and delivery.

Being new to the concept of brand design we were made to feel welcome, relaxed and inspired. They were able to break the process down in a friendly yet professional way and get to the core of us and our brand.

It was also a fabulous studio to visit, find some focus and walk away feeling energised.

We cannot recommend them highly enough.

Be sure to take a look at their website and follow them on instagram.

The photography is by the truly fantastic Jim Marsden.


If you are looking to build a brand, start a company or perhaps you create a new website, feel free to to discuss your plans.